Tuesday, August 4, 2009

Why Buy from a Local Florist instead of a national online service

Why Buy from a Local Florist

There are many reasons why a consumer should purchase their Flowers from a local Florist, as opposed
to those numerous online, national companies. The obvious reason is cost. When you use a national company,
you're spending way more money than you have to. They charge a service charge of up to $15.00 as well as
taking another 30% from the cost of the product. It's a standard practice, and they all do it, but few
consumers are aware of it. Florists pay monthly dues and fees to be associated with these national companies.
In exchange for the work, the companies take 30% of every order, in addition to the many many fees involved.
Included in the price is the "supposed" delivery charge. It's simply not true. The national companies keep the fee
and cloak the name as a "service fee". Florists then get the order, minus the 30%, and first remove their delivery
fee before the flowers are even made. For example. Mrs Jones wants to send $50 worth of Flowers to her mom
who lives in California. By the time the order is done, she spends $50 for the Flowers, $15.00 service charge,
possibly an extra delivery charge, depending on the national online company you are using, plus sales tax.
When all is said and done, Mrs Jones is paying approx. $70.00 The national company then keeps the $15.00 service
charge and sends the balance, less the 30% that they keep, for approx $35.00 but wait, we're not done yet. They
also charge the Florist a "per order fee" of $1.50 for every order that is sent. In addition the Florist deducts their
delivery fee from the $35.00. Delivery fees can vary but expect an average of approx $10.00 Now.....the order that
you just spent $70 on is being filled by the florist with $25.00 to work with. Of course those companies never mention
that the Florist has the right to deduct their delivery...afterall, they are the ones doing all the work, right???

All those national online Floral services are the same. They all charge extra fees and take 30%.
Do yourself a favor and STOP using those companies. It's killing the Floral industry. The Florists are all dying.
Call a local shop by entering "local florist and the city" in which you're sending to in a Google search. The florist there will do a great job,
and you get more for your money. There are no percentages taken out and since you paid using your credit card, are
more likely to get even more flowers than you normally would. The Florists in turn, spend money in their own community
and help keep other businesses in business. .

Without the Florists, those other national companies cannot exist. Florists are the ones that do all the work and they take the credit,
as well as lots of your hard earned money.

Those national companies never ever ever touch or even see a Flower, much less make an arrangement. They are the
middleman. Do you really need to pay all the fees of a middleman? Call your local Florist. If you're not sure of one, find one
online. Remember to look for a physical address before ordering, to ensure they are a REAL local Florist. Don't overpay
ever again.

We are a REAL local Florist located in Boca Raton, Florida. See what we can offer you at www.ExceptionalFlowersGifts.net
or email us at sales@efgflorist.com with any question you may have.